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Levy Dollars at Work for your Sector

Your Levy in Action

24%

Swine Health, Animal Care, and Quality Assurance

This program area is the direct link between Manitoba Pork and its producers, reaching the farm level with extension and outreach, managing and responding to disease outbreaks and conducting disease surveillance, overseeing animal care programs like PigSAFE and PigCARE, and engaging with farmers and the broader industry on a regular basis.

25%

Public Relations, Communications and Learnings

This program area is responsible for public trust efforts, including advertising, digital marketing, social media, agriculture education, and pork promotion. In addition, this program area communicates with producers in a variety of ways, including through the Manitoba Pork Chop Talk podcast and e-newsletter, as well as the Manitoba Pork website.

12%

Sustainable Development, Research and Data Management

This program area is responsible for government relations at both the provincial and municipal level, working with producers and companies on new barn builds, supporting research to enhance the sustainability and productivity of the sector, and the accurate collection of data about the hog sector in Manitoba.

21%

Memberships and National Programs

This budget line includes Manitoba Pork’s membership in organizations like the Canadian Pork Council, Keystone Agricultural Producers, the Manitoba Chambers of Commerce, and more. It also includes support for domestic marketing initiatives through Canada Pork.

18%

Administration

This program area includes support for running the Manitoba Pork office, including expenses like rent, information technology, and utilities like heat and water. It also includes funding for events like the Annual General Meeting and Fall Producer Meetings.

Protecting your right to farm

Strengthening public trust is vital to Manitoba’s hog sector for several reasons, all of which are centred on protecting your right to farm. Manitoba Pork’s public trust efforts include:

Protecting your right to farm

Strengthening public trust is vital to Manitoba’s hog sector for several reasons, all of which are centred on protecting your right to farm. Manitoba Pork’s public trust efforts include:

  • Regular dialogue with politicians, rural municipalities, and community members, with a focus on building, expanding, and supporting hog farms.
  • Influencing policy development, both independently and collaboratively with other agriculture organizations, to ensure regulations enacted are not harmful to the sector.
  • Developing resources that address and advance progress on issues that are top of mind for the public, including sustainability, environmental protection, and animal care.
  • Executing digital communications and public messaging campaigns, guided by public opinion research, to share the positive impact of our sector.
  • Targeted community outreach and charitable donations that amplify the positive impact of the hog sector in our province.
  • Empowering producers to confidently tell their story to the public through the Pork Proud Ambassador Program.
Producers like Jeroen Van Boekel have taken part in actively supporting Manitoba Pork's community outreach efforts.
Manitoba Pork regularly meets with leaders across the province, including Premier Wab Kinew and Manitoba Chambers of Commerce CEO Chuck Davidson.
Community outreach events, like those at the Bruce D. Campbell Farm and Food Discovery Centre, amplify the positive impact of Manitoba's hog sector.
Meat cutting and merchandizing education sessions with butchery students at Assiniboine College is one of several initiatives Manitoba Pork supports to promote the consumption and demand for Canadian Pork.
Our annual ‘Good for ME, Good for MB’ multimedia public trust campaign addresses the hog sector’s environmental impact, dedication to high standards of animal care, economic contributions (including support for sustainable food security) and the safety and nutritional value of pork.

Protecting your markets

Manitoba’s hog sector is an export powerhouse, reaching dozens of countries all over the world. While the global market is a delicate balance to maintain, Manitoba Pork works to maintain market access by:

Protecting your markets

Manitoba’s hog sector is an export powerhouse, reaching dozens of countries all over the world. While the global market is a delicate balance to maintain, Manitoba Pork works to maintain market access by:

  • Building and fostering strong relationships through trade missions and regular meetings with representatives in the United States, ensuring the market remains open to Manitoba pigs and pork.
  • Advocating for producers and science-based polices on diseases like Senecavirus and PED, ensuring the border remains open to cull sows and weanlings.
  • Working collaboratively on agreements and response plans for a potential African Swine Fever outbreak across the entire value chain to reopen markets as soon as possible, saving the sector over $10 million for every day the market is closed.
Manitoba Pork regularly engages with partners in the United States, including in Iowa. This includes grilling and serving pork, alongside Manitoba Agriculture Minister Ron Kostyshyn (at left), Iowa Agriculture Secretary Mike Naig (third from left), and Manitoba Pork chair Rick Préjet (at right).
Manitoba's African Swine Fever Integrated Emergency Response Plan will help to reopen markets as soon as possible in the event of an outbreak.

Protecting your herds

Every day, producers and those who work in Manitoba’s hog sector are focused on the health of their animals. Manitoba Pork’s efforts on swine health and animal care are vital to protecting the herds in this province. This is done through:

Protecting your herds

Every day, producers and those who work in Manitoba’s hog sector are focused on the health of their animals. Manitoba Pork’s efforts on swine health and animal care are vital to protecting the herds in this province. This is done through:

  • Continued advocacy, initiated by Manitoba Pork, for funding available on day one of a potential African Swine Fever outbreak. Thus far, the federal government has committed over $500 million, with discussions underway for additional matching dollars from the provinces.
  • Collaboration across the industry on PED prevention and biosecurity, which saves the industry about $1 million for each case on-farm.
  • Leading vital work on wild pigs across the country to reduce the risk both nationally and provincially, supporting international trade agreements.
Veterinarians are a key part of Manitoba's hog sector, and are keenly focused on the health of their animals.
Collaboration on biosecurity and disease prevention saves the industry millions.
Manitoba Pork's efforts on swine health and animal care are vital to protecting herds across the province.

Supporting your profitability

Continued profitability in the hog sector can be a challenge to producers, which is why Manitoba Pork is focused on work that helps producers access timely and accurate information and training to move their operations forward, including:

Supporting your profitability

Continued profitability in the hog sector can be a challenge to producers, which is why Manitoba Pork is focused on work that helps producers access timely and accurate information and training to move their operations forward, including:

  • Supporting production-focused research aimed at increasing on-farm efficiency and profitability.
  • Manitoba Pork’s increased on-farm extension and outreach, allowing farmers to engage with the organization on a regular basis.
  • Communicating with producers in a timely manner, informing producers of important industry news, disease cases, and government funding opportunities, while also advocating for the industry in the mainstream media.
  • Providing access to labour supports and training opportunities to improve labour availability, expertise, and safety for producers.
Manitoba Pork's increased on-farm extension and outreach allows farmers to engage with the organization on a regular basis.
Communicating with producers through a variety of means, like in-person meetings, is vital to moving operations forward.

Minding your money

As a responsible steward of your levy dollars, Manitoba Pork also works to attract more funding to help enhance vital programming that reaches both producers and the public. That is accomplished through:

Minding your money

As a responsible steward of your levy dollars, Manitoba Pork also works to attract more funding to help enhance vital programming that reaches both producers and the public. That is accomplished through:

  • Attracting matching or multiplied government funding for our research dollars to generate a greater impact. Every $1 of producer levy put towards research is matched by up to $4 of government and external funding.
  • Applying for financial support from different levels of government to support vital work, including the Squeal on Pigs program, the development of the new Manitoba Pork website, and other on-farm programs.
  • Administering the Advance Payments Program through the Manitoba Pork Credit Corporation, which administered $8.5 million in interest-free loans to Manitoba pork producers in 2024.
  • Through a partnership with Ryan Canada, providing producers in Manitoba the support needed to attract government funding to further grow and build their operations.
  • Collaborating with other pork organizations nationally to make more efficient use of levy dollars on projects.
Programs like the Advance Payments Program, and partnerships with organizations like Ryan Canada allow producers to access funding they need for their operations.
Every $1 of producer levy put toward research is matched by $4 of government and external funding.
Financial support for programs like Squeal on Pigs Manitoba allows Manitoba Pork to further leverage levy dollars to go further and do more.