December always feels like a special month, filled with holiday celebrations, work parties, connecting with friends and family, and most importantly, sharing meals with those we love. It is also a time to reflect on the year that will soon be behind us as we look forward to the new year ahead. A common thread throughout all these celebrations, and time spent reflecting is the food we share. Food is deeply meaningful and brings people together. The holiday season is a great reminder of that.

The holiday season is also an important time of year to consider supporting those around us who may need extra help to put food on their holiday table. Due to rising inflation and higher household costs nationwide, more Canadians are relying on food banks than ever before.

Data from Food Banks Canada reports that 1 in 4 Canadians live in food-insecure households. This past March, nearly 2.2 million Canadians visited food banks, with 19% of them being employed. Equifax, a leading financial services provider, reports that more than 50% of Canadians are one missed paycheque away from needing to use a food bank. It may feel unimaginable to some, yet it is the daily reality for many.

Manitoba pork producers are committed to giving back to their communities year-round. By supporting local food banks like Harvest Manitoba, Siloam Mission, Main Street Project, and Agape Table, thousands of pounds of pork products are reaching hungry children, struggling adults and seniors, and the working poor across Manitoba. While pork produced right here in Manitoba remains one of the most cost-effective protein options at the grocery store, we know that food security and affordability are issues that remain top of mind for us all.

“It takes a province to feed a province,” said Vince Barletta, President & CEO of Harvest Manitoba. “More Manitobans are turning to food banks for help than ever before, and the support we receive from partners like Manitoba Pork is essential to keep up with the need for food across our province.”

As part of a multi-year commitment with Harvest Manitoba, Manitoba Pork has been providing freezers and ground pork to food banks across the province. This has helped 18 communities across the province serve more than 36,000 pounds of high-quality, delicious ground pork to those they serve. While protein is a staple in our diets, it is often the item most out of reach for those struggling to afford groceries, and this partnership enables more Manitobans to access a nutrient-rich source of protein.

Manitoba pork producers work hard to supply affordable protein that is sustainably and humanely raised. Manitoba pork feeds not only Manitobans, but Canadians and consumers around the world. The ever-increasing demand for wholesome, high-quality Manitoba pork has played a significant economic and social role in the province, creating well-paying jobs, building communities, and helping those who struggle with food insecurity.

Making a positive contribution to society is at the heart of Manitoba’s hog sector’s sustainability focus. The passion to support the well-being of communities across the province reflects our commitment to diminish food insecurity throughout the year, and particularly during the holiday season. Manitoba pork producers work hard to ensure safe, affordable protein is available to all.